Deutsche Telekom

MAGENTA UNLEASHED







To put Deutsche Telekom directly at the heart of Europe’s youth culture, we turned their famous brand colour into a new media channel, and launched it with Gorillaz – the world’s most infamous virtual band.

The Lenz app used simple chroma key technology to find magenta and replace it with exclusive Gorillaz content, with portals popping up all over Europe from Berlin to Krakow. Unleashing music, video and illustrations from their new Humanz album.

With over 100,000 downloads in its first week, the app created a new dimension to connect all Electronic Beats artists, gigs and festivals to their fans and picked up multiple awards including 4 Cannes Lions, a Titanium shortlist and 2 D&AD Pencils.




Selected Press
Electronic Beats
Pitchfork
Factmag
Hypebeast
Hipsnobiety
AdAge
Mark


William Millner & Tom Bothwell (2022) — London, UK