Just Eat
MAGICAL TALES
When
Just Eat asked Karmarama to extend their “The Magic of Takeaway” proposition,
we let the customers write the ads for us with their mad real reviews left on the website. #peng #scran #quiche
Working with director Samuel Abrahams, we visited real takeaway owners and chefs up and down the country, armed with some 'doooope' reviews on a smart phone, handed it over to them and let the magic happen.
We mined 75,000 reviews, and delivered 32 spots for social, which got bumped up to VOD. At the same time, we treated commuters to a tantalising array of reviews at a time when they might be considering a takeaway.
Working with director Samuel Abrahams, we visited real takeaway owners and chefs up and down the country, armed with some 'doooope' reviews on a smart phone, handed it over to them and let the magic happen.
We mined 75,000 reviews, and delivered 32 spots for social, which got bumped up to VOD. At the same time, we treated commuters to a tantalising array of reviews at a time when they might be considering a takeaway.
