Toyota

SAFETY SENSE





It's not every day you get to cast a goat, squash a real Slovenian metal band in to an Auris and get a police escort during unit moves on a shoot. But then this online content series was a pretty unconventional affair from day one.

It started life as a back-up social idea scribbled down seconds before a creative review, and wound up becoming a pan-European campaign to demonstrate the human-side of Toyota's Safety Sense technology.

Shot in Slovenia and Croatia with Bacon's Henry Moore Selder, in each episode a personification of a safety feature sits beside the driver (we call him Alan). They're there, but not there, and ready to assist when Alan makes a wrong move.

Convincing our clients to let a dog control the high beam of an Auris was almost as hard as getting the goat to stay still long enough to get the shot!



Mark


William Millner & Tom Cleeland (2019) — London, UK